Probably, by now, you know that my business is entertainment related. One can spend a lot of money promoting/advertising/getting the word out with regards to your business.
Throughout the years, my particular business has spent thousands of dollars on magazine ads, those index card sized mail promotions, and the internet. It seems like magazine ads can become a money trap; each ad can cost a few thousand dollars for just one month!
Our business has done well with those index card sized mail promotions. Again, though, it costs thousands of dollars to do a mailing. . . money we don't have right now. Heck, a while back I even considered advertising on "Allnurses.com". . . again, don't have the upfront $$$$.
(FYI, Brian does have the NurseLink Banner Exchange which has been helpful! I certainly utilize it!)
For now, our biggest & cheapest ways of promoting ourselves is through our web site and by word of mouth. We get a fair amount of "hits" on our web site. Also, as we do each live performance, we generally get one or two gigs in return.
What do you do for advertisement? Magazines (RN, AJN, etc)?? Newspapers (for more local exposure)?? Web site?? Radio?? Television?? Mail promotions???
Do you have a budget for advertising? If so, do you mind sharing what percentage goes to advertising?? What's a realistic percentage of one's gross income should one expect to spend on advertising?
Any "out of the box" suggestions with regards to promotion???
Please feel free to share your success and struggle stories!
Thank you ahead of time.
Warm regards to you all.