Published Mar 17, 2002
BENTONVILLE, ARK (AP) - Some Wal-Mart customers soon will be
able to sample a new discount item -- Wal-Mart's own brand
of wine. The world's largest retail chain is teaming up with
E&J Gallo Winery of Modesto, Calif., to produce the spirits
at an affordable price; in the $6-8 range.
While wine connoisseurs may not be inclined to throw a bottle
of Wal-Mart brand wine into their shopping carts, there is
a market for inexpensive wine, said Kathy Micken, professor
of marketing at Roger Williams University in Bristol, R.I.
She said: "The right name is important."
So, with that in mind, here are the top 12 suggested names
for Wal-Mart Wine:
12. Chateau Traileur Doublewide
11. White Trashfindel
10. Big Red Gulp
9. Grape Expectations
8. Domaine Wal-Mart "Merde du Pays"
7. NASCAR Bernet
6. Chef Boyardeaux
5. Peanut Noir
4. Chateau des Moines
3. I Can't Believe It's Not Vinegar!
2. World Championship Wriesling
And the number 1 name for Wal-Mart Wine . . .
1. Nasti Spumante
He he he he!
The Scottish appellation for this collection would be "electric soup!"
I liked number 3 best. Gary
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