Home Health Marketing Strategies

Traveler · Sep 4, 2004

I have worked for two HHA in very rural areas. Much of the marketing actually comes from the current staff. Especially in rural areas, having great staff that are known and liked in the community is some of the best marketing. Word of mouth is a wonderful tool. To draw business from the larger hospitals in the cities with the bigger hospitals that treat our patients, an active marketing person to actually meet with the doctors and discharge planners to explain hh and what it offers and WHY it benefits the doctor and the patient is a great thing. It is the patient's choice as to which hh agency they wish to use. Many hospitals have a list that they provide to the patients. Often some HH agencies are not on these lists. A very basic but important thing to do is to make sure your hh agency is on the list at every hospital.

renerian, BSN, RN · Sep 19, 2004

I have always found it helpful finding someone you work with and tap into those connections using that person to open the door and do a tag team type approach of course, without being overwhelming.

What is your target audience? (my referral sources)

renerian

JEA616 · Sep 22, 2004

Can anyone share ideas about home care marketing strategies that work in your area? I am new to home care marketing and want to learn from those who can offer some advice.
Thanks

I've been an RN/Marketer for home health for 1 year now. It is very different from anything I've ever done in my 20 plus year nursing career. One of the most effective strategies is to build relationships with the discharge planners at hospitals and skilled facilities. If they are comfortable with you, they will refer to you. Emphasize the excellence of the care the patients will recieve.Find ways to make the discharge planners jobs easier,such as visiting the patients yourself and copying necessary paperwork. Get your name and the company's name out in the community. Attend health fairs and community events. Don't be pushy or promise what you can't deliver.

Good Luck

renerian, BSN, RN · Oct 2, 2004

How is your new position going?

renerian