Authors - Improve Your Opportunities

  1. I'm seeing a lot of nurses writing book(s). Smart and experienced nurses sharing their knowledge. This is good for the profession.

    What surprises me is that there's clearly no marketing plan. What I usually find is the author placing a link to amazon to download the book - that's it!!!!

    How do you expect to sell if all you do is link to amazon?

    YOU CAN DO BETTER!

    Chances are there's a lot of competition in amazon for the same keywords. And, word-of-mouth only works if people actually read the book. If people don't know your book exists how do you expect to make a sale?

    amazon is not a miracle cure. You still need to SELL the book.

    The best thing you can do to increase sales is to create a landing page on your site. A landing page is basically a sales pitch to purchase.

    Having a landing page on your site will...

    1 ) Improve brand / trust
    2 ) Improve traffic to your site
    3 ) Increase sales opportunities
    4 ) Increase opportunities to create a following

    Once you have a landing page, you can start linking to the landing page instead of the amazon page. An increase in direct traffic will increase your organic traffic. Organic traffic is the best marketing tool. It doesn't cost a dime, but it does take work.

    The more orgainic traffic you have the more successful your next pitch will be.

    Don't forget to include the landing page link on your allnurses profile page. This will improve your backlink profile. Also, each time you write an article your homepage link, as well as your social network links, are visible to all the readers.

    allnurses.com is the largest nursing network in the world - using it smart WILL increase traffic to YOUR site.
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  2. Visit Joe V profile page

    About Joe V Admin

    Joined: Feb '07; Posts: 8,012; Likes: 6,211
    Software Engineer, Programmer, Strategist; from NJ , US
    Specialty: 20 year(s) of experience in Programming, Software, Web Architect

    2 Comments

  3. by   Joe V
    If you wrote a book for nurses or students please contact tnbutterfly, traumaRUs, or sirI.
  4. by   Joe V
    your book(s) can now be added to our Products Directory

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