Quote from Dreamer5
I am also interested in venturing into the LNC career. I just want a reality check. I know that marketing is a big thing, but besides doing that, is there really a market for LNCs? Or am I chasing a very difficult to achieve dream? How difficult was it for you to get your first cases? Do you spend alot of money and time marketing yourself? Does the consulting pay for the marketing expense only or is it enough to make a living. I am a single mother of four and really want to jump into this career and be able to run my business from a home office. Please any ideas on how to start would help. thanks.
Marketing IS the key to success. Persistent, never give up, get back up after you're knocked down, and repeat.
Yes, there are many LNCs who are successful. We are necessary, needed, and perform a great service for the attorney-client. Most haven't a clue what we can do for them. I spend a great deal of time, still at this point in my career, educating them on what we have to offer.
First case came several months after starting.
Energy and money spent now in marketing is not as severe as in the first few months of my business. Most of your start-up expenses are major and after that, it's not as bad. But, you must stay on top of things, continue to tweak your ideas, equipment, etc., to be able to keep things professionally up and running.
I would not be doing this if what I bring into the business only covered my marketing expenses. Yes, I make a comfortable living...
If you are seriously considering this career choice, I suggest that you research educative entities like the AALNC or Milazzo programs. There are others, too. I always advise the RN to seek formal education.
But, be certain that you know what you are getting into first. This is not a stay-at-home and get-rich-quick career. It's the hardest job I've ever done and I've been in many nursing specialty areas. The business aspect of this career can be brutal.
I wish you much good luck with all of your decisions. If you have other questions, please post here. We will be happy to assist you.