Monday, March 25, 2002
Program calls for male nurses
By Jeff Linkous
The Associated Press
TRENTON, N.J.-Recruiting efforts aimed at boosting the thinning ranks of registered nurses are targeting a nearly untapped labor pool: men.
A campaign kicked off last month by New Brunswick, N.J.-based Johnson & Johnson features men in nearly half its advertising, and 21 of the 68 nurses profiled on the health care giant's promotional Web site are men.
Men make up about 6 percent of the 2.7 million nurses in the United States, and a nationwide poll found only one in 10 men considers it a career choice.
There are an estimated 126,000 vacant full-time nursing positions at hospitals across the country. That number is forecast to triple by 2020.
"If you exclude men from recruiting, then you reduce half the potential population to recruit from," Johnson & Johnson spokesman John McKeegan said.
Johnson & Johnson's program includes recruitment posters, brochures and videos to be placed in 25,000 high schools and 1,500 nursing schools and organizations.
"If men realized what they're getting into, they would see this with much more optimism. There are so many opportunities that could unfold: business, management, clinical specialties," said Peter Buerhaus, senior associate dean for research at Vanderbilt University's School of Nursing in Nashville.
Michael Desjardins, a 33-year-old registered nurse who attends the University of Utah in Salt Lake City and is president of the National Student Nurse Association, said: "I make $23 an hour. That's a great salary. I'm still working on my undergraduate degree and I can support my wife and baby."
Kevin McDonald, 24, a nurse in the cardiac surgical intensive care unit at Johns Hopkins Hospital in Baltimore, said nursing duties are varied and put a lot of powerful technology in the hands of those on the job.
"So many advances in the medical field have made the job more complex but strengthened it as a profession," he said.
I sent away for the recruitment info --can get as many as 500 brochures. Very well done, got posters and video too for free!
Check out :www.discovernursing.com