AMB-BC vs CCM Certification

[lbarn06]

Hi all! I feel like I'm in a good place to start working on another certification. I do love that "lifelong learner" lifestyle ? I'm trying to decide whether the AMB-BC or CCM would be more beneficial. I'm working in an outpatient clinic doing a lot of work with diabetes education and HEDIS measure tracking. There is some case management involved too, and our clinic is working on moving more in that direction, but right now I'm more of a data nerd and educator. Is anyone else tackling this or have weighed these options in the past? I'd love to hear how you all decided which route to take. Is it purely what your facility would most like in terms of advancement opportunity? What other factors did you consider? Thanks so much!