When the general public needed to be informed about the issues of breast cancer, heart disease, and tobacco, commercials were there to educate, resulting in raised awareness levels.
Nursing has a poor public image and we get no respect in part because the public has no idea what we do.
So if you had a million dollars to use for a commercial to teach the public what we do, how would it go?
Mine would be:
You hear the Code Blue called and nurses dive right into it. The patient survives, and a grateful family member says to the lead RN, "Oh doctor you saved him!"
and the RN looks at her and says, "I'm glad too, but every one of us in that room just now are nurses."
I suppose then there should be the "Pro-Nurse Slogan" flashing across the screen.
Like: "Nurses: we do more than you think"
Ok so I won't quit my day job and become an ad-writer.... but I'm sure you have some ideas. Go for it! Express yourself! Write your own pro-nurse commercial!!
Lrae - how about we go on to the surgical sterilzation and someone (perhaps a monkey) pulls a sterile instrument out of the clave, drops it on the floor, blows on it to "get the germs off" and puts it in the package . Doctors in the OR can be throwing darts over a patient at an outline of the human body ("hmmm - guess this one's got appendicitis - let's get it out!")
OK, now I'm getting twisted!
How about this one?
Group of traditional-looking nurses standing and looking at the camera--maybe 10-15 of them. Suddenly suits toting paintball guns start firing. Nurses get hit. Some stand. Some vanish. In the background are several pts in jonnygowns sitting in ER waiting rooms.....
[Voiceover: "When health care changed, nurses took a big hit. And without nurses...."]
Patient keels over in waiting room, unnoticed by anyone. [5 seconds of silence...]
I like that one, graphic and gets the point across.
Maybe they could be caring for pts when an admin taps them, hands them the pink slip and they leave, other nurses automatically double their load, and of course someone dies unnoticed.
Karen, any word from the ANA? Or should we expect to wait a few weeks?
Sleepyeyes
1,244 Posts
How about this one?
Group of traditional-looking nurses standing and looking at the camera--maybe 10-15 of them. Suddenly suits toting paintball guns start firing. Nurses get hit. Some stand. Some vanish. In the background are several pts in jonnygowns sitting in ER waiting rooms.....
[Voiceover: "When health care changed, nurses took a big hit. And without nurses...."]
Patient keels over in waiting room, unnoticed by anyone. [5 seconds of silence...]
[Voiceover: "Nurses: we do more than you think."