The ARCS Model of Motivational Design


The ARCS Model of Motivational Design is a well-known and widely applied model of instructional design. Four conditions must be met for a learner to be motivated to learn. The ARCS conditions occur as a sequential process and the conditions should be sustained to keep the learner interested in the topic. Once a learner's attention is lost, motivation is lost, and learning does not occur.

The four essential strategy components for motivating instruction are:

--[A]ttention strategies for arousing and sustaining curiosity and interest;

--[R]elevance strategies that link to learners' needs, interests, and motives;

--[C]onfidence strategies that help students develop a positive expectation for successful achievement; and

--atisfaction strategies that provide extrinsic and intrinsic reinforcement for effort.

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