Are we marketing tools or are we in healthcare?!

Specialties Ob/Gyn

Published

I was informed in a recent staff meeting that our friendy formula rep will be stepping up her involvement in our unit (as if she wasn't there enough). She now will be attending every staff meeting and bringing cake to celebrate the birthdays of the month :angryfire I used to be able to avoid the fancy optional dinners, but now I will be forced to be involved!

Also, I found out that Babies R' Us are going to be involved in our facility as well because according to our manager 'they are not trying to sell anything they just really care about babies :barf01: .... Its just wonderful and they offer free classes to parents, blah, blah, etc.

This disgusts me. Am I the only person that believes this is wrong? Is my manager just so clueless to think that this is all out of the goodness of the companies hearts and that it doesn't have anything to do with getting new, vulnerable business!!!! None of the other nurses seem to care, they just like the free food.

A friend of mine is a social worker in a crappy, old nursing home and they don't accept gifts from anyone (drug reps, etc) because its unethical, hmmmmmmmm!

Well since this is a friendly nursing site and our messages truly help enhance our field I will just agree to disagree. You are right there is nothing close to breast milk than breast milk and it really should be the number 1 choice, but last month 39% of our moms chose formula exclusively and when they ask me point blank between our 2 choices-Enfamil and Similac--I tell them.

Specializes in Midwifery.

Gee isn't this against the code for marketing BM substitutes?

http://www.ibfan.org/english/resource/who/fullcode.html

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