i think everyone needs to take a minute and relax. i am a ob nurse at a baby friendly hospital and this is taken directly from our website: baby-friendly care focuses on keeping the mom and baby together. this practice helps to stabilize the baby more quickly, enhances bonding between mom and baby and supports successful breastfeeding. [color=#663366]these practices include: minimal separation of mother and baby sacred hour after delivery for undisturbed bonding skin-to-skin contact immediately after birth rooming in 24 hours a day no pacifiers given to breastfeeding babies all staff trained in breastfeeding support ongoing support available after discharge education of families on bonding with baby we do have formula for moms that choose to do so, we just do not take the freebies from the formula companies. not one nurse at my hospital makes anyone feel bad for chosing formula. prior to coming to ob i worked in public health with the wic program. i can tell you with 100% certainty that if a mom wants to breastfeed she will and if she doesn't she will do formula. she will not breastfeed if her wic is in danger of being cut, she will formula feed and find the money from somewhere. this breastfeeding debate ranks right up there with the stay home or work issue. you have to do what is right for you and your family, period, period, end of discussion. as nurses, we are impartial and support our patients with their decision and if you are trying to persuade them, you are in the wrong profession.