I spoke with an admissions advisor today. It is new, it starts in January, May and September every year and holds 48 students per class. May 2012 is the first cohort for this particular program. The BSN portion is online, with labs and some exams at the Burlington Campus (none at the Boston campus). Obviously, clinicals are also done at designated sites. She said that Health Administration is the only direct link at this time since it's the only MSN portion offered entirely online. Once you obtain your BSN and work for 6 months, however, you can apply to any of the other master's programs available. She said it's the exact same accreditation as the regular direct-entry, and the only way an employer would know you completed courses online is if you told them. For the first cohort starting this May, they are offering spots to qualified applicants that applied to the Direct Entry traditional program that they did not have a space for. If there are any openings, they'll look at other applicants. Also, if they feel you are qualified, you might be offered a spot in the September cohort.
Pretty cool! I already applied.