Ahh yes, they run those commercials endlessly in my neck of the woods and they are some of the cheesiest commercials around-even more than that woman who hawks "dump cakes". have you noticed that those treatment centers/brokers being advertised only accept "Private Insurance?" If they accepted federal money they must prove they use methods proven by peer- reviewed studies.
The Substance Abuse Handbook byRuiz, Strain, Langrod is a book that is often recommended. A good substance abuse CEU is offered by Western Schools. I believe it is 30 hours; I found it helpful and thorough.