Business development/research
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Hello entrepreneur colleagues,
I am in the very early stages of researching an idea for a business. I have a BSN, and I am certified in Telephone Triage, with thirteen years in nursing. I am hoping to use my experience and expertise to become an entrepreneur in this field.
I remember reading on one of these very informative forum threads, about the idea to stick your name out in the public via newsletters. I am just wondering if any of you have some more ideas about newsletters or professional journals that would be interested in information that I might be able to provide. I am an excellent communicator and considered publishing.
Veteran entrepreneurs keep reminding the fledgling entrepreneur that a niche, researching competition and networking with other businesses in your field is an essential thread for success. This is a resounding theme of developing a business.
People who may have started call centers in large cities, and those who are affiliated with some of the associations for telehealth and nursing--such as conference writers or presenters--are the only ones I've found that seem to meet the "entrepreneur" definition in telephone triage or telehealth nursing. Most of these people quickly assimilated into a major corporation (by starting the company) or fell back on sponsors by a related association. I'm at a loss to find nurses who have consistently stayed within the bounds of telephone triage and entrepreneur status. A few nurses I've researched have gone into business for themselves under the auspice of telehealth, but specialized in a separate subspecialty such as legal consulting or freelance publication. I am having difficulty identifying any specific small business standing on its own in this field.
I already know about major call centers and telehealth associations, as I work for a managed care call center doing advice, and am certified by an association that sponsors telephone triage/nursing. I need to be careful about my association as an employee with this company because of the potential conflict of interest. So, I am being cautious about researching the business development aspect of my dream.
So far, in relation to researching and developing a "niche" I'm at a loss with this part of business planning.
1. What ideas can you give me about researching in a field of nursing that is still in its pioneer stage?
2. Also, what guidelines do you suggest, when trying to network and learn to avoid opening myself up to "giving away" too much of my business idea? I am an avid communicator and sometimes I don't catch my tongue. I don't want an original idea stolen, just because I let "too much out of the bag."
3. Would you have any suggestions, from a low budget perspective, on how I could begin getting my name out there in associations that may prove to be effective in either sponsorship, financial investment or networking? Do you have any cautions about pursuing my exposure, while currently employed within the industry by a dynamic managed care group?
Let me know of any ideas--accept my gratitude in advance for your input. So far, having read this forum thoroughly in past few weeks, I have gleaned a lot of information and developed hope for a positive future as an entrepreneur! Thank you for the encouragement.
Sincerely,
LoveTeleNursing