Im a new DON in a LTC facility. The company just "cleaned house" with the admin in this facility. The old admin did not require staff to give quality care or hold any accountability for anything. My staff are starting to come around and give better care after the big turnover. However, our facilities reputation has suffered terribly and census is extremely low. We have visited hospitals and doctors offices. Do you have any other marketing suggestions to try or have any successful experiences to build census?