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Do you know of someone who has struggled to say on a special diet, who has difficulty making exercise part of a weekly routine, or one who doesn’t quit smoking even though the risk of lung cancer related to tobacco is widely known? OR maybe you have had difficulty changing an unhealthy behavior in your life only to fall short time after time. Changing behavior isn’t easy, even when you know it’s better for you. Why is this? This brief article explains this interesting phenomenon and how nurses can make a difference!