6 Strategies for Writing Great Articles

The goal of many writers is to make a difference. Some are more effective than others. It all comes down to your writing style and how you promote your content. Nurses Entrepreneurs HowTo


  • Editorial Team / Admin
    Specializes in Programming / Strategist for allnurses.
6 Strategies for Writing Great Articles

A successful article is one that grabs the reader's attention and promotes reading. To do this, you must first write an article that is easy to read.

How To Grab The Reader's Attention?

  1. Use the Inverted Pyramid Structure
  2. Use Headings
  3. Use Short Paragraphs
  4. Format Text When Appropriate
  5. Use an appropriate text link with anchor text (vs. plain link)
  6. Link to internal pages (ie. your past articles)

Use the Inverted Pyramid Structure

We were always taught to begin an article with an introduction. However, when using the inverted pyramid structure, you start with its most newsworthy info first. A summary is always helpful in this case.

Inverted Pyramid Writing Style

Do you remember the last time you read an article from start to finish? Do you remember why?

Typically, a reader scans a page - looking for something to grab their attention. If nothing grabs them, they will lose interest and exit. This is why it's essential to have the conclusions or key points first. In other words, provide the reason for creating the article first then provide its context/benefits.

Use Headings

Headings are an important tool for organizing content.

Use Headings to break up large blocks of text into smaller manageable sections. It can help make content more visually appealing and enjoyable to read. They allow readers to quickly scan and get an overview of an article.

Use Short Paragraphs

Long paragraphs are difficult to scan. Readers exit the moment they see a large blob of text. Use short and familiar words - no jargon.

Format Text When Appropriate


  • Use Headings (H1-H4), Bold, and Italic.
  • Divide content in short paragraphs
  • Use a bulleted list when possible.
  • Break up paragraphs with corresponding images, videos, or other media types.


  • Change font-size - stick with the default text size
  • Use excessive BOLD
  • Use excessive emoticons. Emoticons are fun, but when used too much it takes away from the message.

Use Appropriate Text Links

When adding links to your article use descriptive text for links.

Which do you think is better?

Don't forget to link to authority sites.

Link to Internal Pages (ie. your articles)

A great way to promote your articles is to link to each other. So when you are writing an article - think about your previous articles. If you believe any would help support your current article than mention it. Use appropriate anchor text vs. just a link.

Submit Your Articles on allnurses.com

What do we offer?

  • 600,000+ Members
  • 1 Million+ Social (facebook, Twitter, etc) followers.
  • Millions of Pageviews per month

Minimum requirements:

  • Unique Content (700+ Words)
  • Grammar and Spelling Check
  • No Promotional Language (selling product/service)

Complete your Profile page. (optional)

  • Upload your Avatar
  • Add Your Nursing Credentials
  • Add Links to Your Site and Social Networks
  • Tell Us About Yourself

A Profile page helps build TRUST between you and the reader.

Promote Your Articles

A smart way to promote your articles is by promoting your Profile > Blog page. Your readers can find all your articles on your Blog page. You can share your Profile link to your co-workers, family, and friends. The more people interested in you, the more FOLLOWERS you will generate.

Other ideas:

  • Promote your Profile on facebook, Twitter, personal website, etc
  • Clear your Profile > Signature and use this space to promote your articles.
  • Introduce yourself in your Profile > About section

Want more exposure? Get your article showcased on the our main page, newsletter, and social networks.

Stay Active

The first year is critical. It's good to stay active to help increase exposure to your articles. Why?

  1. You have no FOLLOWERS.
  2. Readers don't know YOU.
  3. TRUST is earned not created.
(Editorial Team / Admin)

Joe V is a programmer and obstacle racing enthusiast. “It’s gratifying to teach others what you know. At the same time, it’s very satisfying to learn from others.”

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Nurse SMS, MSN, RN

6,840 Posts

Specializes in Critical Care; Cardiac; Professional Development.

Thank you for the tips!

Jennifer Romans, BSN, RN

2 Articles; 16 Posts

Specializes in Health Writer, Registered Nurse.

Starting to write articles and blogs can be daunting, thanks for this helpful information to get started!


1 Post

Specializes in Critical Care.

Thanks for the information! 

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