Nurses group punches back at Schwarzenegger in TV ad campaign

  1. The 60,000-strong California Nurses Association is firing back at Gov. Arnold Schwarzenegger with a national TV campaign depicting the self- proclaimed reformer as just another tool of the monied interests.

    The 60-second spot -- which was produced gratis by documentary maker Robert Greenwald (as in "Outfoxed" and "Uncovered: The War on Iraq") -- opens with the governor's foot-in-mouth comments about nurses being "special interests" who are mad at him because "I kick their butt."

    The ad then kicks some butt of its own, as veteran nurses respond both to Schwarzenegger's comments and to his plan to freeze nurse-patient staffing levels.

    Full Story: http://sfgate.com/cgi-bin/article.cg...AGL9B3NTD1.DTL
  2. Visit Brian profile page

    About Brian, ADN

    Joined: Mar '98; Posts: 15,431; Likes: 16,404
    allnurses.com founder; from US
    Specialty: 18+ year(s) of experience in CCU, Geriatrics, Critical Care, Tele

    56 Comments

  3. by   SmilingBluEyes
    excellent!

    and to think if some have their way, naturalized citizens may someday be President. and that Ahnold could be on that ticket???? Perish that thought.
  4. by   Marie_LPN, RN
    If Arnold was on the ticket, i'd have my own ticket out of this country.

    Wonder if he ever decided on ketchup or mustard to go with that foot??
  5. by   oramar
    This man is a bully. His constantly refering to nurses as special interest groups is ironic. Ironic because all the rich corporation that put him in office are the real special interst groups.
  6. by   Brian
    here is a press release from california nurses association in regards to this topic:

    prominent hollywood director, producers volunteered to create ad

    ad to run on broadcast of dramatization of schwarzenegger's life

    oakland, calif., jan. 31 /prnewswire/ -- the california nurses association
    today announced the launch of a television advertising campaign this week
    challenging the policies of gov. arnold schwarzenegger on patient safety and
    his depiction of registered nurses as a "special interest."

    ads will begin to run in every major california cable market on wednesday,
    including on the rebroadcast of an a&e cable dramatization of schwarzenegger's life.

    additionally, the ad will air across california on a number of other
    cable networks, including cnn, fox news, lifetime, the food channel, oxygen, the learning channel and some national markets next week.
    robert greenwald, one of the nation's premier documentary and cable and
    network film directors, volunteered his time to direct the one-minute ad. he
    was joined by a production team of veteran professionals who also donated
    their time to help shine a light on the effects of gov. schwarzenegger's
    policies and his attack on nurses.

    gov. schwarzenegger has ordered a rollback in the safety rules to assure
    minimum safe rn staffing in california hospitals and proposed elimination of
    the independent board created a century ago to provide uniform nursing care
    standards to protect patients. he has also vetoed numerous bills to expand
    healthcare coverage, reduce hospital closures, increase nursing education
    programs, and reduce rn workplace injuries.

    in response to rn protests over his policies, gov. schwarzenegger
    dismissed rns as "a special interest who don't like me because i am always
    kicking their butt." in contrast, the governor has yet to criticize corporate
    interests, such as the multi-billion healthcare industry. corporate donors
    have given schwarzenegger over $50 million in contributions, the orange county register reported last week.

    the ad contrasts schwarzenegger's ridicule of rns as "special interests"
    with portraits of three rns who provide bedside care in los angeles. "one
    thing the public should know," says melita dionosio-temple, rn in the ad, "is
    one day you will be in that bed and realize that because of the number of
    patients one nurse has to take care of you may be calling and there is nobody
    there."

    "when he ran for governor, arnold schwarzenegger presented himself as a
    populist who would put the 'people' in charge of policy in california. but the
    reality has been far different," says cna executive director rose ann demoro.
    "he has promoted the interests of his corporate donors at the expense of
    patients and consumers while branding nurses, who care for our families when
    they are sick and vulnerable, and teachers, who educate our children, as
    special interests."

    "we hope this ad will help expose the contrast between his rhetoric and
    his record that more californians are beginning to recognize every day,"
    demoro said.

    demoro also expressed the gratitude of cna and its 60,000 rn members to
    greenwald and his acclaimed production team for volunteering many hours to
    produce the ad.

    greenwald has directed more than 50 television movies, miniseries and
    feature films, garnering dozens of emmy, golden globe, and other prestigious
    awards. among his notable credits are the recent documentary "outfoxed: robert murdoch's war on journalism," "the crooked e: the unshredded truth about enron," and "uncovered: the war on iraq."

    in a statement about the new ad, greenwald today said, "out of respect for
    true heroes and heroines in our world, i have happily donated my time and
    efforts to setting the record straight." the ad concludes by referring viewers for more information to web sites for cna, http://www.calnurse.org, and arnoldwatch.org, a website maintained by the foundation for taxpayer and consumer rights. the ad is also posted on both websites.

    "protecting the public is the nurse's role and governor schwarzenegger
    owes the nurses of california an apology for his demeaning comments about them and he owes the public a restoration of patient safety rules," said ftcr
    president jamie court. "the governor needs to spend more time with nurses and less time with hospital executives and nursing home operators."


    source california nurses association
    web site: http://www.calnurse.org
    Last edit by brian on Feb 2, '05
  7. by   UM Review RN
    Saw the ad. Bravo, CNA! *sigh* Wish they represented us nationwide.
  8. by   hipab4hands
    [QUOTE=brian]The 60,000-strong California Nurses Association is firing back at Gov. Arnold Schwarzenegger with a national TV campaign depicting the self- proclaimed reformer as just another tool of the monied interests.

    ___The first time that the hospital PAC ran the ad praising Arnold for not enforcing the ratios, I was at work. The nurses in the break room started booing at the TV set.
    In addition, the "nurse" used in the ad thanking Arnold for not enforcing the ratios, was immediately identified as a manager by us. A few days later, when the news story about this ad came out, our identification of the person was confirmed-Guess they couldn't find any "actual" staff nurses to sing the praises of the Arnold's plan.
  9. by   medpsychRN
    It is possible we don't like Arnie because he is a horse's butt?
  10. by   Marie_LPN, RN
    Quote from medpsychRN
    It is possible we don't like Arnie because he is a horse's butt?
    That would be an insult to the horse population lol.
  11. by   pickledpepperRN
    Quote from Angie O'Plasty, RN
    Saw the ad. Bravo, CNA! *sigh* Wish they represented us nationwide.
    The National RN Movement:
    Learn how you can bring CNA's model of representation for direct care RNs to your state.
    http://www.nnoc.net/

    http://www.nnoc.net/PDF/CE_Registration_Brochure.pdf

    http://www.nnoc.net/ceregistration.html
  12. by   UM Review RN
    Thanks, Spacenurse, I'll check it out.
  13. by   EricTAMUCC-BSN
    I agree. Governor Schwarzenegger has become a great tool for our corporate driven capital who can now enjoy less media attention while they cut the strings of democracy, creating their own personal monarchy.


    Ironic because all the rich corporation that put him in office are the real special interst groups.
  14. by   begalli
    Bravo to Greenwald and his team for the invaluable donation of time and resources in this ad!!!

    He referred to nurses as heroes and heroines. Now how good goes that feel!?!

    I haven't seen the ad yet, but I can't wait.
    Last edit by begalli on Feb 2, '05

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