Unfortunately most of people are unaware that "cold sores" are actually HSV1. They are also unaware that 90% of the population has the virus by age 40.
It seems in some, it is a mere pesky skin condition and in others a total nightmare. I know that it can be fatal in newborns and welcome the new research and findings on this.
If this research does provide some cure, or way of making the virus permanently latent, I know there will be alot of elated people.