Re: low-literacy med handout for coumadin Originally Posted by misswoosie
errr-what's an ambulance chaser ad?

Watch TV for an hour, you're bound to see one. It goes something like this:
Picture of pills and bottles in slow-mo moving down the screen.
Voiceover: Have you or someone you love taken Coumadin and suffered a stroke?
If so, you may be eligible for a cash reward.
What your doctor doesn't tell you
can hurt you.
Cut to picture of smartly-dressed-attorney-type who says something like: "Millions of patients suffer strokes after taking the dangerous blood-thinning drug, Coumadin. If this has happened to you or someone you love, you deserve to be compensated. Call our hotline right now to have your case evaluated."
Cut to picture of balance scales of justice with an overlay of the impressive name of the law firm in
huge bold type along with the phone number of the hotline. But don't notice the
teeny tiny print at the bottom of the page that says something to the effect that not all cases qualify and stroke is a known risk factor for coumadin administration.
The same ads come out anytime the FDA takes a new position on a drug. They were there for Fen-Phen, for Vioxx, and others I can't think of at the moment. I'm sure we'll see some ads for Tylenol soon.
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