HINGHAM - The models posed purposefully as a fan blew their hair and pink and purple stethoscopes gleamed under bright lights.
They accessorized with utility scissors and blood pressure cuffs instead of purses and bangles. And rather than runway couture, the women were showing off the latest lines of scrubs
, the resolutely bland health care wear that is now getting a major makeover.
The guiding force behind the glitzy photo shoot last week was Work 'N Gear, a company better known as the go-to for overalls and construction boots. The Quincy firm has shifted its focus to the booming business of fashionable scrubs, which now account for more than 40 percent of the $1.5 billion scrubs market nationally.