Hospitals engaging in unethical health-care marketing tactics?Register Today!
- by URO-RN Mar 29, '05hospitals engaging in unethical advertising?
study raises questions about health-care marketing tactics
the associated press
updated: 4:38 p.m. et march 28, 2005
chicago - many of the nationís top-ranked medical centers employ some of the same advertising techniques doctors often criticize drug companies for ó concealing risks and playing on fear, vanity and other emotions to attract patients, a study found.
the study of newspaper ads by 17 top-rated university medical centers highlights the conflict between serving public health and making money, the researchers said.
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- Mar 29, '05 by oramarI remember a TV ad pushing laser surgery about 15 years ago when it was a new thing. It showed happy smiling people coming home the same day. It did not work that way for my friends husband. He bled to death as did several other people. The hospital that made the ad had to shut the program down. I greet TV ads with a great deal of skeptisim these days.
- Mar 29, '05 by SmilingBluEyesKind of like all those ads pushing bariatric surgery.....showing Carnie whatshername going from over 300lb to a size 10---- and making it look so easy. It's not easy or without serious risk....nor should anyone be led to believe so. It IS unethical to me.
- Mar 29, '05 by Sheri257Quote from Jo AnneDoctors criticizing drug company ads? What a joke ...Many of the nationís top-ranked medical centers employ some of the same advertising techniques doctors often criticize drug companies for ó concealing risks and playing on fear, vanity and other emotions to attract patients, a study found.
These days doctors are just as susceptible to advertising as anyone. Look at Vioxx. The bad data was around for five years, yet doctors kept overprescribing like crazy.
You have to wonder what the docs are there for ... because all a company has to do is run lots of ads and just about any doc will give you the script. Forget about the science ... Kinda makes you wonder what those 8+ years of school were for ...
:angryfireLast edit by Sheri257 on Mar 29, '05
- Mar 29, '05 by LancemanEven these not-for-profit hospitals still have to make a lot of money to operate. They have to generate revenue like any for-profit would. Non-profit's still have 6 or 7 figure income executives to support, uninsured patient bills to absorb, and lawsuits to defend. Advertising generates revenue. The first priority for most hospitals is making money, period. If the patient benefits then that's a nice side effect.
- Mar 29, '05 by UnewmeB4Pay attention to what time ads are run, and you have your target audience. There is nothing that cracks me up, as ads for depression and bariatric surgery while I am on the treadmill at the gym. These ads run during the day, when housewives are watching TV. You never see Viagra advertised during the day.
- Mar 30, '05 by sjt9721You're absolutely right! Women generally drive a family's healthcare decisions, so they are typically the target audience!