Child abuse ad sends secrete message to kids

  1. 10
    Child-Abuse Ad Uses Lenticular Printing to Send Kids a Secret Message That Adults Can't See 'Phone us and we'll help you' By David Kiefaber

    The ANAR Foundation, a Spanish child-advocacy organization, used lenticular printing in this powerful outdoor ad to send different messages to children and adults. Anyone under about 4-foot-3 sees bruising on the child's face in the poster, along with ANAR's hotline number and copy that reads, "If somebody hurts you, phone us and we'll help you." People taller than that—i.e., most parents—simply see the child without the bruise and the line, "Sometimes child abuse is only visible to the child suffering it." The metaphor embodied in the display is apt—the figurative differences in perception between abuser and abused here become literal. I'm glad they kept the concept and content simple, too; it makes the interactivity more immediate and less gimmicky. Ad agency: Grey Spain.

    Check out the website to see what the different angles look like.

    http://www.adweek.com/adfreak/child-...ant-see-149197
    rmariee, One1, Noelani, and 7 others like this.
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  4. 8 Comments so far...

  5. 0
    That's pretty awesome

    Posting from my phone, ease forgive my fat thumbs!
  6. 6
    I love this ad! Just wish it were never necessary
    BeesMama, rmariee, 1feistymama, and 3 others like this.
  7. 1
    What a fantastic idea!
    rmariee likes this.
  8. 2
    I love the idea; however, I don't know how it's much of a secret now that it is in the news...hope it helps some kids though.
    punkydoodlesRN and RHIA, RN like this.
  9. 1
    How clever!
    merlee likes this.
  10. 0
    Quote from wish_me_luck
    I love the idea; however, I don't know how it's much of a secret now that it is in the news...hope it helps some kids though.
    I had similar thoughts!
  11. 0
    I thought that - and then I thought that the typical abuser doesn't believe their child is being abused in the first place.

    I think it's brilliant.
  12. 0
    this is so nice. how i wish they make more ads like this one


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