The Pepsi Generation... !

Pfizer Corp is making the announcement today that Viagra will soon be available in liquid form and will be marketed by PepsiCola as a power beverage suitable for use as a mixer.
Pepsi's proposed ad campain claims:

It will be possible now for a man to literally pour himself a stiff one.
Obviously we can now no longer call this a soft drink. This additive gives new meaning to the names cocktail, highballs, and just a good ol'fashioned stiff drink.

Pepsi will market the concoction by the name "Mount and Do".