As a fairly new clinical educator in a busy ED/Trauma center, I have had one major issue to tackle: Apathy. My unit had been without an educator for quite a while before I started, so there was not any accountability for completing required education. So, I feel like I am constantly "reminding" everyone to complete their mandatory requirements (even after I have made it as easy as possible for them to do so). Then, if I try to do anything "extra," attendance is either very poor or non-existant. For example, many staff members were saying that they wished we had a Journal Club, so I spent a lot of time and energy starting a journal club. I surveyed staff to see which date/time they would prefer, applied for CE credit, hung flyers, sent e-mail reminders, and then, on the day of the meeting, no one showed up... There are other things, too. For example, I invited a drug rep nurse in one morning to do a 10-minute inservice at shift change. The staff were inattentive and rude. One even asked the rep why he didn't bring any coffee or donuts for the staff!
At times, I feel like the culture of my facility is dooming me to fail. Any ideas on how I can get staff interested in professional development?