Pharmaceutical Ads Don't Work

  1. Forbes.com May 2, 2003

    According to an index of advertising effectiveness, prescription-drug ads tend to be pretty sorry. Time to reconsider not permitting ads???

    http://www.forbes.com/business/healt...2drugsads.html
    •  
  2. 8 Comments

  3. by   James Huffman
    If they don't work, why would you want to ban them?

    Advertising is a form of communication. It can be good, it can be bad, and it always, always requires discernment on the part of the reader (or viewer). But I am a big believer in getting maximum information to the health care consumer, and whether we are fond of the ads or no, it's a way of doing that. If anything, I agree with what the article says: drug companies should tell their stories more clearly, especially in such products as Viagra. (On the other hand, I think an alien landing in front of a TV would also have trouble figuring out what toilet paper is for on the basis of TV ads. Same thing for tampons and other such).

    I'm inclined to think that the consumer is far more informed now than, say, 20 years ago, and in my mind, that's a good thing. It makes things harder for us, in the sense that consumers are far more inclined to question, but it's better for them. And that's what's important.

    Jim Huffman, RN

    www.NetworkforNurses.com
  4. by   jadednurse
    My biggest beef w/ pharmaceutical ads is that many of them don't even tell you what the doggone medication is for. You see alot of pretty colors and images and hear "ask your doctor about it today!"

    My other thought, after reading this article, is that perhaps the meds that were voted "most succesful" in their campaigns are those that provide tangible results, i.e. Viagra and allergy meds, as opposed to antihypertensives or cardiac meds. Also those like celebrex that actually explain the indications and efficacy of the medication.
  5. by   StinkyMcStinker
    Not exactely off topic but I hate that ad for DermaBond, as if high strung parents wer'nt numorous enough, now many more will be trying to insist upon it's use even after explainations as to why traditional sutures would be more advantageous for certain areas and lacerations. Whats that saying about a "little" knowledge being dangerous?
  6. by   teeituptom
    Howdy ya'll
    from deep in the heart of texas


    I like the one where the 29 y/o baseball player is saying he uses viagra. What the hey does a 29 y/o male need with viagra. Im over 50 and I still dont need it.
  7. by   sjoe
    "What the hey does a 29 y/o male need with viagra. Im over 50 and I still dont need it."

    The difference is that HE has a sex partner. LOL.
  8. by   teeituptom
    Meeooowwww
    Ive been married 30 yrs now sjoe, and my wife is as lovely today as when I met her
  9. by   LucyGoosey
    Advertisements for prescriptions mislead and misinform. Otherwise all the risks wouldn't be in fine print. They'd be big and bold.

    The public may be better informed but greatly confused. It's hard to know who or what to trust. Everybody knows enough to be dangerous or scared to death. The media has huge responsibility but fails much of the time to do due diligence.

    The PR companies select and pay the talking head "experts" that say what the manufacturers need and want to push their stuff.

    One day this is good for you and a month later it is dreadful. Just ask any woman who has pushed the estrogen pills thinking it was the right thing to do.

    Medical education information is polluted by industry gambits. This leaves us with the responsibility to sort it out before we ourselves rely upon it or deliver it to patients.

    Most of the medical professional organizations wouldn't even exist if they weren't taking the big bucks to give the company their halos to push their products. That's advertising of a different kind and it must work because they spend a ton of money doin it. Some of them look more like banks than non profit organizations with a mission to protect health.
  10. by   oramar
    Sometimes I amaze myself. I read that list of ten and don't recall any of those advertisments. I watch tv more than anyone I know and never have noticed any of the 10 most popular ads? Matter of fact I only recognize two of the products. That recognition dates back to ads that are over 30 years old, I remember Speedy Alkaselzer and the old Excedrine headache number 3 very well. Perhaps locking on to a particular ad has something to do with youth? What the heck is a Stacker?

Must Read Topics


close