In my organization (large healthcare system), there are different levels of "educators". Entry level (requires BSN) 'instructors' are in the $30-$40 hr range. Educators (requires MSN) are in the $40 - $50 range. Directors of education (minimum of MSN + appropriate experience) can make up to $70 hr, depending on the size of the organization and scope of responsibilities. Some of our Directors of Education & Instructors have PhDs.
Instructors are responsible for instructional design (including eLearning) and assisting managers with performance management issues in addition to the normal education/training stuff. In addition to all the usual administrative & operational responsibilities (budget, scheduling, etc) Directors are primarily responsible for establishing and maintaining effective HR Development processes that support organizational goals.. Whew! So, they are an integral part of every organization-wide change that causes any employee's job tasks.
Lately, I am seeing that our traditional educator roles (described above) are also beginning to absorb some physician education duties.. probably as a result of the new 'requirements' for physician education that are associated with Meaningful Use initiatives. When this happens, the salaries are rising - guess that providing stuff for physicians is more valuable, huh?