Massage for medical staff

Don't cut your rates but emphasize the value of your services for them.

Heck hop a plane and come downunder - I could use a good massage & I'll bet most of the girls on the floor could as well....

Seriously though - you may have issues with accessing databases of addresses - the whole privacy thing (I tried to do some research and the Registration board had a blanket NO WAY to releasing contact information)..... I would be approaching HR/Staff associations and or Unions with the possibility of a bit of either free or Paid advertising to their employees/members. Trial things like group bookings (ie - if a nurse organises x number of people interested from their work site then that nurse gets a discount eg 50% off or even free depending on the number they need to attract) Advertise 2 for 1 type deals (even if it means inflating your individual costs in the first place) a coulpe of people may be willing to trial your service quicker than a person on their own, final idea offer some gift vouchers to wards for baby hampers/wedding boxes/christmas bonuses etc. if you got one hospital to pay for a 15min on ward shoulder & neck massage as a gift you would be a busy girl if the hospital was big enough....& relatively cheap for the hospital at 15min per nurse (just 100nurses would have you working for 25 hours ).
All the best.

Occasionally at both my jobs the hospital hires a massage therapist to come around and give massages to staff. At my hospital job this is a 10-15 minute chair massage. I have only had one there. So you could try to sell your service to hospitals as a perk for staff especially during Nurse's Week.

My other job the guy brings in his table and we have gotten longer massages.

In both situations they pass out their business cards in hopes to get more business from these mini massages.

I would also suggest maybe appealing to emts, paramedics and other emergency responders. A local chiropractor did this at my fire company for a couple of guys and within a week he had added thirty people to his client base. Almost everyone in a frie co. has back pain and the like plus they are usually tight knit groups, one goes, they all go.