I know this is way late but I can't resist!
True, the population of potential members sets the stage. But I have worked very closely with different orgs and know the there can be great value investing in your carrier or hopefully, your passion. Marena supports our customers and non-customers a scholarship
style rewards program. The owner figured the 40K or so could be a lot more powerful if invested back into our current customers. We have worked the longest with the ASPNS (http://ASPSN.org
) but now support others like the PSAA (http://www.plasticadmin.org
) and more recently the AORN (AORN.org) and the NATIONAL LYMPHEDEMA NETWORK's Vermont chapter. We learn from them (how to improve patient care), dance with them, give/grant membership to prospective members and even help members attend national meetings to update best practices and sharpen current skills. We LOVE to work with the passionate individual that is a LVN, LPN, RN or any care giver professional. “Non-garment user's” have also benefited and we LOVE that - MarenaRewards.com.
If they do not appear to be worth the $, what could they do or provide to help you in your carrier to be worth the $100+ annual membership?