Marketing as a Legal Nurse Consultant: The Key to Success Part I

by sirI 3,544 Views | 5 Comments Admin

Marketing is the key to success for any Legal Nurse Consultant (LNC). It is hard and many give up before they even get started. To be successful, you must be persistent, but you must get adequate rest as well. The Attorney-client needs the LNC and we can provide exactly what they need saving them time and money. A hard career choice, yes, but rewarding, intriguing, and something the LNC do for a fellow nurse … serve as their advocate.

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    Marketing as a Legal Nurse Consultant:  The Key to Success Part I

    You are already a Professional Registered Nurse (RN). You have been educated, received a degree and have experience working in many areas of nursing. Securing a job has not been problematic in the past. Yes, the economy has changed and some nurses are finding it difficult finding their “dream job”. Many times the RN would attend one interview, complete with resume’/CV, a list of a few references, and walk out with job in hand. Since job security has changed of late and the ease of securing a job this is not as simple. Sill RN jobs are out there and can be found in abundance.

    “Selling” yourself as an RN has never really been a challenge as stated above. The need was there and you were available.

    But, Nurses truly do not know how to market their abilities and/or “sell themselves”. For the Legal Nurse Consultant (LNC) this has never been truer. The LNC must be positive, persistent, demonstrative, powerful, professional, and humble. They must show that they can take on a case and rapidly review the merits of the case. Time is money and this certainly applies to what the Attorney is searching … an LNC who can produce answers quickly using evidenced-based standards.

    The LNC must assure that their (LNC) areas are focused on nursing clinical and managerial standards and medicine which links to medical law. But, you must ensure that you are the consultant/expert in nursing and all that encompasses. You are not the legal expert and the "Law" is the domain of the attorney-client.

    The LNC must be prepared during any interview to show proof they can:
    • Review a case for merit
    • Interpret and translate all medical/nursing terms, diagnosis, and treatment plans for the Attorney
    • Write brief to comprehensive reports outlining adherence to/from the Nurse Practice Act (NPA), Scope of Practice (SOP), as well as detail adherence to/from hospital/clinic policies and procedures
    • Produce timelines and illustrations that detail events that occurred in seconds, minutes, hours, and days of the patient’s stay in the hospital/clinic

    Other important duties expected of the LNC include:
    • Locate and secure expert witnesses
    • Prepare the nurse-client for deposition
    • Review and analyze depositions and prepare for trial preparation if necessary

    Salaries

    As I have stated about "salaries", that greatly depends on your ability to market yourself, your area (state/region) of practice, if you branch out nation-wide, etc. Some command the higher fees we have all seen advertised. Most, however, are under that at varying ranges.

    I have also said that as an RN consultant (LNC), you are not an amateur. LNCs need to remember that. You are the expert in this area (not in the Law - that is the attorney). So, market yourself/sell yourself as such.

    I own my business and as a self-employed entrepreneur, that is very demanding. Marketing, as pointed out, is the key to success and the LNC must continue to market him/herself at all times. As a self-employed LNC, I do have down times, am able to be somewhat flexible with my schedules including time off/vacations, etc. But, I must be quite disciplined, too. Disciplined to stay focused, get up every day and finish a task as I face another meeting with business partners and/or clients, seek out new clients, exhibit the business, meet demanding deadlines with cases.

    The above discussion is only the beginning of what is expected when one decides to become an LNC. Part II of this Article will reveal items/sources needed to get started. in the marketing process.
    Last edit by Joe V on Nov 24, '13
    Pixie.RN, RNinSC23, and Joe V like this.
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  3. About sirI

    sirI is an APRN with many years experience as OB-GYN NP - BC, (Emeritus), FNP - BC, and Legal Nurse Consulting. Her specialty areas include OB-GYN, trauma, education, and medical-legal education. She conducts seminars for nursing students, nurses, Residents, and other healthcare providers educating them on how to avoid litigation, assisting them with depositions, and conducting “Mock Trials” where the students are the players in the court proceedings. sirI is a Senior Administrator for allnurses.com.

    sirI joined Jun '05 - from 'USA'. sirI has 'many' year(s) of experience and specializes in 'APRN, LNC, Forensics, OB, ED, Education'. Posts: 88,286 Likes: 23,031; Learn more about sirI by visiting their allnursesPage


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    5 Comments so far...

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    Thank you sirI! I am looking forward to your next article.
    sirI likes this.
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    Thank you, RNinSC23

    I think you will find this next Article filled with all kinds of ways to utilize marketing tools. I'll try to even include some templates that can help get you started.

    Stay tuned. Thanksgiving is coming up and I'm gonna be a little busy cooking 'round the house here, but I will get the Article out in the next few days.

    If you have any questions before the next Article comes out, just post here. Or, better yet, after reading the next Article, write down your questions/concerns and we can discuss them then.

    Hope you have a good Thanksgiving holiday.
    RNinSC23 likes this.
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    Article II is up and includes some marketing techniques. This Article strictly discusses the LNC working with the Defense Attorney.

    Please see: Marketing as a Defense Legal Nurse Consultant: The Key to Success Part II

    Later, I will be covering in Article II:


    • More inclusive Services Provided
    • Templates to utilize that cover how you can assist the Defense Attorney


    If you have any questions/concerns about the LNC role in general, please post here in this first Article. There are many other ways the LNC can benefit any Attorney.
    RNinSC23 likes this.
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    Thank you for the articles, SirI.

    I have long been interested in the legal profession, and call me crazy, but I found business law fascinating. I have more than a few of the qualities I believe necessary to be successful as a LNC.

    However, I have never actually pursued LNC as a viable option as I live in a rural area. I see that you briefly mentioned this as a limiting factor. May I ask if it is even a reasonable path to pursue if one lives in a region/city of approximately 150,000? Or is relocation the best (only) option?
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    Quote from Guttercat
    Thank you for the articles, SirI.

    I have long been interested in the legal profession, and call me crazy, but I found business law fascinating. I have more than a few of the qualities I believe necessary to be successful as a LNC.

    However, I have never actually pursued LNC as a viable option as I live in a rural area. I see that you briefly mentioned this as a limiting factor. May I ask if it is even a reasonable path to pursue if one lives in a region/city of approximately 150,000? Or is relocation the best (only) option?
    Yes, a population that size can certainly utilize an RN LNC. You don't necessarily have to work in the area in which you reside either. You can work in any area of the state and even out of state. Most of my clients are from out of state.
    Guttercat likes this.


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