LNC Marketing and Conference Exhibiting Ideas - Page 17

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  1. Sep 3, '08 by
    Offering coupons for a "first time" customer is a great way for them to get over their fear of giving you the business!

    I've seen quite a few LNCs offer this on their websites.

    Not sure if it would make a difference one way or the other as far as letting them know about winning their free screening....anybody else have an idea of whether or not to tell them they one THAT day or wait till later?

    You sound like you are getting it all put together. How exciting!
    sirI and preoprn like this.
  2. Admin
    Sep 3, '08 by
    I don't think it matters, preop.

    You can see if those in charge of the conference (your contact person there) would draw a name(s) for you and you can announce there.

    Or, you can just draw name(s) and contact them after the conference is over. The latter will give you a great excuse to make a phone call and then possibly deliver the item personally!!
    preoprn and RN1989 like this.
  3. Admin
    Sep 3, '08 by
    Another thing, too.

    I went to an office supply store and purchased 'L' shaped and 'swivel' easels. Then, downloaded the Starbucks logo (one of my give-aways), created the giveaway information below the logo, printed it off, and inserted in the one easel. Placed on my table. Gives color to the table and an instant visual.

    You can do that with any giveaway you have. Change the display for each day you are there.
    preoprn likes this.
  4. Sep 4, '08 by
    Preoprn, this reply may be a bit late for your first conference but I hope it will help you with your next. I am an RN-JD, so I do not typically hire LNCs. But I can tell you generally that attorneys want to know how you can save them time and money by reviewing cases, translating records into plain english, giving brief explanations about the key injury/disease process, and highlighting any legal issues, or lack thereof. One other suggestion I would make is to use your contacts to find medical providers who are qualified and willing to serve as expert witnesses and offer the service of linking attorneys with qualified experts (for a finder's fee). Believe me, finding good experts is one of the most challenging (and most important) aspects of representing health care providers. Best of luck!
    KLKRN, wooh, and preoprn like this.
  5. Sep 4, '08 by
    Quote from TXJDRN
    Preoprn, this reply may be a bit late for your first conference but I hope it will help you with your next. I am an RN-JD, so I do not typically hire LNCs. But I can tell you generally that attorneys want to know how you can save them time and money by reviewing cases, translating records into plain english, giving brief explanations about the key injury/disease process, and highlighting any legal issues, or lack thereof. One other suggestion I would make is to use your contacts to find medical providers who are qualified and willing to serve as expert witnesses and offer the service of linking attorneys with qualified experts (for a finder's fee). Believe me, finding good experts is one of the most challenging (and most important) aspects of representing health care providers. Best of luck!
    Thank you TXJDRN. The conference is coming up next week so your insight and suggestions will be very helpful! If you think of anything else, I would love to hear it.
    KLKRN likes this.
  6. Sep 4, '08 by
    One last piece of advise is don't get discouraged if you don't see a lot of business generated in the beginning. Attorneys tend to be extremely busy and we are not always so good about following up with vendor contacts. I would suggest asking for each person's card and then periodically sending a letter or email reminding them of your services. Many times you will get no reply right away but then one day your phone will start ringing and before you know it you will be off and running. If you have access to a law library, peruse the legal periodicals for articles about attorney in your target specialty and send them a letter congratulating them on winning a verdict, etc. This shows that you are in touch with the legal world. Good luck at your seminar!
    KLKRN, RN1989, and preoprn like this.
  7. Sep 7, '08 by
    Hi Everyone.
    I am off to go to the conference. I want to thank everyone for the great support and ideas.

    Wish me luck!!!

    Preoprn
  8. Admin
    Sep 7, '08 by
    Be careful and knock their socks off, preop.

    Can't wait to hear from you upon your return!!
    preoprn likes this.
  9. Sep 7, '08 by
    Have a great time! We'll be looking forward to hearing of your success!
    preoprn likes this.
  10. Sep 7, '08 by
    Quote from preoprn
    Hi Everyone.
    I am off to go to the conference. I want to thank everyone for the great support and ideas.

    Wish me luck!!!

    Preoprn
    Best wishes!!! Go get 'em!!

    preoprn likes this.