LNC Marketing and Conference Exhibiting Ideas - Page 12
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Jun 24, '08 by wblnc12Quote from annareHello Siri,
I am getting geared up to do my first follow-up calls next week. Thanks for the great script examples! I also went to my first legal conference yesterday and will be following up for a few attornys I met there. It was a great networking opportunity....I sat in between 2 attorneys, exchanged pleasant conversation and then asked if I could send them some info. They where very receptive. I also had lunch with another attorney. The firm who organized the conference employs a LNC. I introduced myself to her and she was very warm and receptive. Gave me 2 firms to contact and told me to let them know she referred me. She also asked for some business cards...she said attorneys will call and ask her to help on their cases but she must decline as she is employed by a firm. I received alot of encouragement from her...she said our nursing services are in demand and attorneys need help with medically related cases....especially Personal Injury. Just wanted to pass this on.
Way to go! How did you know about the legal conference and was the registration expensive?
lindarn likes this. - Jun 24, '08 by wblnc12Quote from sirIHello, annare,
I would suggest just the one to do the case reports and the one to do the timelines. Those two are the most important.
You can always add others as you can afford to do so. That's exactly what I did. Started out with two and functioned just fine. Then, as I could, added the others.
Good luck and let me know how things go for you.
Please send me the software info by PM. I am very interested in this info. I have researched and it is confusing because the ones I have found are all different and range in a wide variety of prices. Thanks for any help in this technology area.
- Admin
Jun 25, '08 by sirIQuote from wblnc12Hello, wblnc12 and welcome to allnurses.com and the Legal Nursing forum Please send me the software info by PM. I am very interested in this info. I have researched and it is confusing because the ones I have found are all different and range in a wide variety of prices. Thanks for any help in this technology area.
Read through this thread for helpful marketing tips. If you have specific questions regarding marketing, post here.
I sent you a private message regarding the litigation software.
Good luck with your LNC career and we hope you enjoy allnurses.com. - Jul 25, '08 by netsirkI took the Legal Nurse Consulting Training from Donna Rooney from the Legal Nurse Consulting Center. She worked as a Legal Nurse Consultant, and is currently working as a trial attorney on Medmal cases. I felt her program covered not just writing the memos, but also the marketing end of the business. The marketing is definitely the most challenging part of this business. I marketed specifically to medmal attorneys with professional looking letters and examples of my work. It is not easy to do, and requires alot of work and time to do effectively before you see any business. I think people think everything will just fall into your lap after they take any kind of class. That is not the case, again it takes alot of work to start any business.
I have had success with getting business, but know I need to do ongoing marketing to stay busy. The amount of time you spend marketing is directly related to how successful you will be. - AdminJul 25, '08 by sirIHello, netsirk and Welcome to allnurses.com
So good to have you with us.
Your words are so very true.
Wishing you continued success with your LNC career. And, we hope you enjoy allnurses.com!! - Jul 29, '08 by preoprnHi all. I am very nervous about attending my first conference that is for attorneys. Truthfully, it is a month away, but I want to get ready. Since I will not be exhibiting, how do I approach them, and what do I say? Obviously, I will be sitting in on the sessions with them, but then what? Do I mix and mingle, give them a card or hand them a whole sample work product folder? Feel free to send me a PM. Thank you for any information you can give.
- Jul 30, '08 by RN1989Actually, depending on how theirs works, if the exhibit hall is in a separate place from the sessions, you may need to be at your booth at all times. I go to conferences with my husband and there are lots of people who will go through the exhibits while there is a session going. Some do it because they want to avoid crowds in the exhibit hall, others didn't find a session they wanted to attend at that particular time.
Stand out at the front of the exhibit with business cards in a pocket. If someone is walking by and looking at your set-up, be sure to walk out to meet them with a business card. Talk to them and get them engaged in your booth. Start with things like "Do you know how a legal nurse consultant can save you time and money?" "Are you using a legal nurse consultant?" Talking to people is how you get them to break down and listen to what you have to say. Make it all about how you can help them.
You could have samples of reports available if they asked to take one home. Having one on the table for them to look at would be fine. But I think I would concentrate on having a display that has 3d small posters that sit up so people can read them easily, see what you can do for them. Even people who aren't interested in coming by the booth can read what is on them as they walk by. If they are intrigued by what they see, they might decide to stop by.
Candy is always good. You get the people who sneak up to take a piece and then you can offer them a card and try to talk to them.
You might have a bowl to collect business cards for a free screening drawing. You might have a copy of a newsletter you've written and take cards for people who want to receive your newsletter.
I think the most important is to be visible. If your feet are absolutely dying and you must sit, make sure to stand as soon as someone approaches your booth. Smile, make eye contact, and get them talking. Don't just say nothing and let them look - unless you get the feeling that they don't want to talk.
Acknowledge all members of a group that may come by. This is really important. You don't want to miss at least giving direct eye contact to the most quiet in the bunch. That person not asking any questions may be the paralegal that has a lot of pull in the office. - Jul 30, '08 by RN1989Oops, sirI reminded me that I missed the part that you are not exhibiting. Too early for me - duh.
You might hang out at any coffee bars, food areas and chat about the sessions. Ask questions like "What did you think about....in that session on .....?" If nothing else, compliment someone on their tie, briefcase, suit etc. Introduce yourself with something like "I'm Flo Night with Nightingale consulting. I heard you talking about that thing with the thing and wanted to ask you a question."
Take notes in the sessions so that even if it is over your head, the attorneys will see you interested. Don't sit alone like most people do. Find an empty spot in the middle of people and sit there. Sit in a new place for each session right next to someone and introduce yourself each time you sit next to a new person. "Hi,how are you? How are you enjoying the seminar so far?"
Make sure you have business cards in a pocket ready to go. Keep resumes and work samples in a briefcase just in case. Mingle like at a party.
I say wear something that has a little bit of sparkle/color so that you won't completely disappear in a sea of black, gray, and navy blue. Scarf, pin, necklace - you may find some female attorneys that will compliment you on your outfit. I've also had some business people tell me that a professional but bright colored briefcase is a way to get remembered. They have some beautifully colored briefcases for women now. Some good office stores will have them for less than $100.
Good luck! - AdminJul 30, '08 by sirIMe, too, RN1989. LOL!!!Too early for me - duh.
Your response was perfect, RN1989. Many can learn from your excellent tips about how to exhibit!!
And, your tips about how to mingle are right on as well. Thank you for your insight!
Yes, be certain you have plenty of business cards. You don't want to run out of those. Carry a sample work product in your briefcase, too. If/when you do make a contact, he/she may want to see a sample. If you are proficient in a litigation software, that will be a topic of discussion as well especially if your work product is representative of the software.
Good luck, preoprn. You'll do fine. Just be yourself, stay professional, friendly, and alert. Let us know how it all turns out for you. - Jul 30, '08 by preoprnQuote from RN1989Thank you, RN1989, I wish I were exhibiting now, you have some great advice! I felt that since it will be my first conference and there was not much time to plan, I would not exhibit.Actually, depending on how theirs works, if the exhibit hall is in a separate place from the sessions, you may need to be at your booth at all times. I go to conferences with my husband and there are lots of people who will go through the exhibits while there is a session going. Some do it because they want to avoid crowds in the exhibit hall, others didn't find a session they wanted to attend at that particular time.
Stand out at the front of the exhibit with business cards in a pocket. If someone is walking by and looking at your set-up, be sure to walk out to meet them with a business card. Talk to them and get them engaged in your booth. Start with things like "Do you know how a legal nurse consultant can save you time and money?" "Are you using a legal nurse consultant?" Talking to people is how you get them to break down and listen to what you have to say. Make it all about how you can help them.
You could have samples of reports available if they asked to take one home. Having one on the table for them to look at would be fine. But I think I would concentrate on having a display that has 3d small posters that sit up so people can read them easily, see what you can do for them. Even people who aren't interested in coming by the booth can read what is on them as they walk by. If they are intrigued by what they see, they might decide to stop by.
Candy is always good. You get the people who sneak up to take a piece and then you can offer them a card and try to talk to them.
You might have a bowl to collect business cards for a free screening drawing. You might have a copy of a newsletter you've written and take cards for people who want to receive your newsletter.
I think the most important is to be visible. If your feet are absolutely dying and you must sit, make sure to stand as soon as someone approaches your booth. Smile, make eye contact, and get them talking. Don't just say nothing and let them look - unless you get the feeling that they don't want to talk.
Acknowledge all members of a group that may come by. This is really important. You don't want to miss at least giving direct eye contact to the most quiet in the bunch. That person not asking any questions may be the paralegal that has a lot of pull in the office.KLKRN likes this.
