Legal Nurse Consulting and Marketing Ideas

Nov 04, 2005 03:42 PM

by sirI

Staff

Updated Oct 28, 2009 at 02:45 PM by sirI

I thought we could start a thread about Marketing Ideas for the LNC.

I am sure that many of you have helpful information to offer each and everyone of us. I will start with some basics.

If you have not created a letter of introduction and mailed to many attorneys, you need to do this. Start off by sending at least 20 every week. Then follow up in a little less than two weeks after you send the letters. This will look very professional and gives the attorney one-on-one attention, not a blanket flyer. Be sure that when you create the letter you know the specialty of the attorney. Some do not do med-mal, PI, etc. I have examples if you need.

You can compose an intro letter by using this as a guide example:

Dear Attorney X,

When litigating medical-related cases, including (insert their specialty area), mastery of both the medical and nursing aspects is critical to achieving a successful outcome for your client. As a Legal Nurse Consultant, I can put that kind of mastery to work for your practice. Here are but a few of my services that will assist you in developing your cases quickly and cost-effectively:

Then, bullet a list of services that you provide.

End the letter with a brief description of your business and your background. Then add something like the following as the ending:

I look forward to meeting you and assisting you in the preparation of your next medical-related case. Within the next week, I will contact you as a courtesy follow-up. Thank you for the opportunity to present a portion of my services and I look forward to your call at XXX-XXX-XXXX

Sincerely,

As for the attorney not being familiar with the role of an LNC, this gives you prime opportunity to set up an interview to discuss this. Just keep asking for an interview. Some really have no clue what we can do for their practice.

Do you make phone calls weekly? Try marketing outside your area by phoning?

As for the "cold calls", start doing those. Dress in your business suit and go to the building which houses those attorneys.......marketing pack in hand, business cards, letters of introduction, services provided, etc. You need several types of services provided that target their specialty area, too. Do not place a "case report" or your resume in the packet, however. This is for when you have your interview. And, do not place your fee schedule in the packet either. This is for the interview as well.

The RNs on staff, are they paralegal nurses or LNCs? You can still compliment the paralegal RN if they have one in employ. Besides, you are not seeking employment with them, just as a business associate.

I have found by marketing through emails, there is less response if any. And, I only market via email if I've first established some type of professional relationship with the attorney. Now, I have been contacted by attorneys by email to secure my services. They do look in the national registry for your name and speciality.

ezells2 · Nov 04, 2005, 06:29 PM