Attorney Conference and Exhibiting Idea

Actually, depending on how theirs works, if the exhibit hall is in a separate place from the sessions, you may need to be at your booth at all times. I go to conferences with my husband and there are lots of people who will go through the exhibits while there is a session going. Some do it because they want to avoid crowds in the exhibit hall, others didn't find a session they wanted to attend at that particular time.

Stand out at the front of the exhibit with business cards in a pocket. If someone is walking by and looking at your set-up, be sure to walk out to meet them with a business card. Talk to them and get them engaged in your booth. Start with things like "Do you know how a legal nurse consultant can save you time and money?" "Are you using a legal nurse consultant?" Talking to people is how you get them to break down and listen to what you have to say. Make it all about how you can help them.

You could have samples of reports available if they asked to take one home. Having one on the table for them to look at would be fine. But I think I would concentrate on having a display that has 3d small posters that sit up so people can read them easily, see what you can do for them. Even people who aren't interested in coming by the booth can read what is on them as they walk by. If they are intrigued by what they see, they might decide to stop by.

Candy is always good. You get the people who sneak up to take a piece and then you can offer them a card and try to talk to them.

You might have a bowl to collect business cards for a free screening drawing. You might have a copy of a newsletter you've written and take cards for people who want to receive your newsletter.

I think the most important is to be visible. If your feet are absolutely dying and you must sit, make sure to stand as soon as someone approaches your booth. Smile, make eye contact, and get them talking. Don't just say nothing and let them look - unless you get the feeling that they don't want to talk.

Acknowledge all members of a group that may come by. This is really important. You don't want to miss at least giving direct eye contact to the most quiet in the bunch. That person not asking any questions may be the paralegal that has a lot of pull in the office.

Oops, sirI reminded me that I missed the part that you are not exhibiting. Too early for me - duh.

You might hang out at any coffee bars, food areas and chat about the sessions. Ask questions like "What did you think about....in that session on .....?" If nothing else, compliment someone on their tie, briefcase, suit etc. Introduce yourself with something like "I'm Flo Night with Nightingale consulting. I heard you talking about that thing with the thing and wanted to ask you a question."

Take notes in the sessions so that even if it is over your head, the attorneys will see you interested. Don't sit alone like most people do. Find an empty spot in the middle of people and sit there. Sit in a new place for each session right next to someone and introduce yourself each time you sit next to a new person. "Hi,how are you? How are you enjoying the seminar so far?"

Make sure you have business cards in a pocket ready to go. Keep resumes and work samples in a briefcase just in case. Mingle like at a party.

I say wear something that has a little bit of sparkle/color so that you won't completely disappear in a sea of black, gray, and navy blue. Scarf, pin, necklace - you may find some female attorneys that will compliment you on your outfit. I've also had some business people tell me that a professional but bright colored briefcase is a way to get remembered. They have some beautifully colored briefcases for women now. Some good office stores will have them for less than $100.

Good luck!

Me, too, RN1989. LOL!!!

Your response was perfect, RN1989. Many can learn from your excellent tips about how to exhibit!!

And, your tips about how to mingle are right on as well. Thank you for your insight!

Yes, be certain you have plenty of business cards. You don't want to run out of those. Carry a sample work product in your briefcase, too. If/when you do make a contact, he/she may want to see a sample. If you are proficient in a litigation software, that will be a topic of discussion as well especially if your work product is representative of the software.

Good luck, preoprn. You'll do fine. Just be yourself, stay professional, friendly, and alert. Let us know how it all turns out for you.

Excellent advice and tips!

I rec'd and replied to, your message, preoprn.

When is the conference/convention??

We can post here for other member benefit once we speak again tomorrow.

You'll do just fine. Glad that you are going ahead with the exhibit.

That is awesome! Do you have an idea of what you want to take with you? That may help determine what would go best on the easel.

That's right, RN1989

After we discuss this tomorrow, I'll post (or preoprn) about some ideas. Please come along and add to this after we post. Look forward to more of your ideas.