Re: allnurses.com commercial - must see :)
Excellent!
If you have an alternate version, you could perform a simple A/B test (split test) to determine which one draws the greatest response. You just show each version to a sample of, say, 200 viewers and compare the number of positive responses each sample produces. Sometimes a minor modification (eg, changing a single word in the title) can have a huge effect, increasing the response rate by 20% or more. But that may be more work than it is worth.
Nursing News