The marketing of a degree

  1. They've been doing photo shoots at my school for the upcoming brochure, and it's making me think lately. How much of this is still education, and how much of it has become a product. I am leaning towards the latter at my school. After almost 2 full years I am reaching the conclusion that no one who makes even the slightest effort will fail. Whether we will pass the CRNE or NCLEX is another matter. I am getting the feeling that the real priority is to hold the students through 4 years, collect the tuitions, and ensure the future revenue stream. Anyone else?
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  2. 5 Comments

  3. by   jenrninmi
    Quote from epg_pei
    They've been doing photo shoots at my school for the upcoming brochure, and it's making me think lately. How much of this is still education, and how much of it has become a product. I am leaning towards the latter at my school. After almost 2 full years I am reaching the conclusion that no one who makes even the slightest effort will fail. Whether we will pass the CRNE or NCLEX is another matter. I am getting the feeling that the real priority is to hold the students through 4 years, collect the tuitions, and ensure the future revenue stream. Anyone else?
    Yes, at least at my school they've added more courses (A Theme) that must be taken in order to graduate. We also have a beautiful campus with gorgeous landscaping, a brass archway at our main campus, beautifal water fountains, the works. How much of our tuition is going to their landscaping? A lot I can assure you! I don't need a beautiful campus to become a nurse!
  4. by   Havin' A Party!
    Know what you mean. Based on the economy, lots of colleges are making much dough marketing education.

    My CC is hoppin' too. The place is packed! But don't get the same feeling as you. Our tuition's dirt cheap and students have to bust chops to stay with the program. I've commented here before how my A & P I class was tougher than many in my master's program (major Philly university). Five have dropped from my A & P II class in the first three weeks due to academics.

    Many other college / university brochures are posted throughout our facility promoting their programs -- bachelor's and master's. (Soon we'll probably have epg's school's new handbook!) Even the online providers -- the most expensive -- are pushing their wares.

    Stay grounded and do the best you can.
  5. by   MaggieJo
    My university sounds more like Larry's. However, we do have our spending priorities confused. They do keep raising the tuition on us every year. We've gotten beautification projects out of those increases. My "full" scholarship no longer covers all of my tuition. :angryfire Anyway for those of us that are nursing majors, we really have to work hard. We also have a very high NCLEX pass rate. The prerequisite classes were tough. A lot of people had to drop them. I understand what you're saying. A lot of universities seem to be all about marketing, but not about the real "product", which should be your education! Like I said, mine might be headed in that direction, but the nursing department has some excellent professors who want to produce excellent nurses. And I count them among my blessings.
    -Maggie
  6. by   Sheri257
    Quote from LarryG
    My CC is hoppin' too. The place is packed! But don't get the same feeling as you. Our tuition's dirt cheap and students have to bust chops to stay with the program. I've commented here before how my A & P I class was tougher than many in my master's program (major Philly university). Five have dropped from my A & P II class in the first three weeks due to academics.
    I agree. I wonder if it's a difference between private and state colleges.

    My CC is also packed. If they did any marketing (which they wouldn't) the place would be busting at the seams. They probably don't need to since tuition here is also dirt cheap.

    Haven't seen any beautification projects. The only thing they're building is a much needed bus depot for commuting students.

    The courses are tough here too. 80 percent failure rate in science pre-reqs. And only 7 people out of 30 in the freshman nursing class passed the last nursing exam.
  7. by   MtnMan
    Obviously they are selling a product you bought it didn't you. If you are so politically bothered by this then I am sure many things in our capitalistic society trouble you. Take this product out there and use it aginst the machine!!!

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