Google has over 31 pages of links re image....check out the First 2 pages and selected ones below:
Image Overhaul: Media still are off-target portraying nurses
ANA Continuing Education | The Nursing Shortage: Solutions ...
The Nursing Shortage: Solutions for the Short and Long Term
Best Shortage Reports and Trends
... Term (January 31, 2001) A New Image For Nursing (September 2000)
Does television help or hinder our image?
TV hurts when:
See P_RN above
TV helped more overall:
1.JULIA in mid-1960's: introduced + promoted idea that black women could be nurses.
2. MASH: Hoolahan and others showed importance nurses soldiers recovery and dependence of Drs. on them in surgery.
3. ER: ENA's influence in the first year of this show helped get nurses portrayal right....ok sometimes fluff, WE know who initiates codes.
Loved story re nursing shortage and Docs needing to do own stuff this year.
Why are we not as powerful as the AMA?
1. Agree, different power structure.
2. Medical cultural indoctrination that AMA membership professional obligation throughout training.
ANA---mentioned less than 1 hour in most schools
3. AMA continuing education sessions built into work hours...need do same for nursing.
What can we do to improve our image?
Agree, Quit nit picking at each other--just look at some posts here even Nursing Spectrum requiring registration due to anonymous posters tearing into others constantly, not constructive criticism.
ACCEPT that change is a way of life
RESPECT each other's differing opinions: work towards consensus; trial period of new ideas; SUPPORT group decision
Nurses, docs and lawyers all bellyache/ complain re long hours and putting up with working with some strange people; nurses discourage children entering profession-not same message that doctors and lawyers give.
In social situations: brag about /promote ourcontributions/sucess stories/lives saved/improvements made a patients life
Give credit for what we do each day: NURSING IS THE NECESSARY GLUE IN HEALTHCARE
Each nurse is the most important recruiter for the profession and for an organization
Advertising campaign-see Nurses for a Healthier Tomorrow
Need to get nursing periodicals on newsstands e.g. Borders, Barnes n Noble, Waldenbooks etc