J&J co nursing promo- *****?? - page 2

I just saw Johnson and Johnson's latest TV ad promoting careers in nursing. They showed a supposed real nurse talking about her job. She said: "I can't have a bad day!" HUH???? What planet did... Read More

  1. by   fab4fan
    Warts and all, as Karen said, I still enjoy nursing too. But I do feel that until retention issues are AGGRESSIVELY addressed, bringing in new nurses to the profession would be like putting brand new tires on a rusted out car...

    I think it's that cloying, syrupy music in the commercial that gets to me...you could get a mouthful of cavities listening to it.
    Last edit by fab4fan on Jan 20, '03
  2. by   NRSKarenRN
    Want to do something about retention?????

    1. Check out Nurse Reinvestment act thread re retention activites in this law.
    http://allnurses.com/forums/showthre...threadid=29551

    2. Write your Senators and Congress persons to get it FUNDED.

    3. Lobby your employers to seek monies/grant programs from this law to promote RETENTION.
  3. by   EmeraldNYL
    Way to go NurseKaren, I agree that nursing has some warts but the point of the commercial was to portray nurses in a positive light. I understand that people are upset, but if everyone channels their frusturation, maybe we can change some things! Call me an optimist...
  4. by   SmilingBluEyes
    Originally posted by l.rae
    my bigest complaint is that "YET AGAIN" we are looking at recruitment instead of retention........why put more water into the tank BEFORE plugging the hole?...grrrrr!...nursing will NEVER be "fixed" until retention issues are addressed.......LR
    Great analogy. perfectly illustrates the stupidity of it all, doesn't it.
  5. by   SmilingBluEyes
    Originally posted by EmeraldNYL
    Way to go NurseKaren, I agree that nursing has some warts but the point of the commercial was to portray nurses in a positive light. I understand that people are upset, but if everyone channels their frusturation, maybe we can change some things! Call me an optimist...
    I don't believe it was to portray nurses in a positive light really but to make the job look just so wonderful, so altruistic, they would feel "called" to it. But if you need such syrup to feel called to such a difficult profession, you probably do not belong there at all. You need to enter w/eyes WIDE open.
  6. by   l.rae
    well, l did send an e-mail. Suggested they take a look at this website for a reality check...l hope they do.
  7. by   EmeraldNYL
    SmilingBlueEyes, I disagree with you, I thought the ad was a step in the right direction, even though it wasn't perfect. There are people in my family who are nurses so I know first hand the problems that nursing faces. I also worked as a nursing assistant for three years to make sure that this was what I wanted to do. The J&J ad wasn't meant to be social commentary into the world of nursing- it was simply a commercial, an advertisement. When you see commercials for say, McDonalds', does that commercial say that their food will cause obesity and heart disease?? No, it shows smiling happy people chowing down and socializing. I think you need to take the J&J ad with a grain of salt because it is only an advertisement after all. The purpose of the ad was to generate interest in the nursing profession, so maybe people will see the ad and think, "Hmm, nursing, let me check into that some more." I highly doubt someone will see the commercial and say "Wow, nursing is the best profession in the whole wide world, I have to become a nurse now!" Just out of curiousity, if you had to design an ad for nursing, what would it say? Would it talk people out of even researching the nursing profession more and deciding on their own if it's for them, or would it portray nurses who are happy with their chosen career?
    Last edit by EmeraldNYL on Jan 20, '03
  8. by   emily_mom
    The commercial itself doesn't annoy me, but the motives behind it do. These are probably the only 104 nurses in America that don't work in hellish conditions. Plus, how much were they paid to say that crap???

    Kristy
  9. by   EmeraldNYL
    Hmm, maybe we should find out where those 104 nurses work that they love their jobs so much and go work there!
  10. by   TheBrainMusher
    They were paid $1,567.84 after taxes for a quote and a picture!

    Hey at least someone is happy out there. Positive outlook at least! Kudos!
  11. by   EmeraldNYL
    Wow, that's not bad pay to say a few nice words on camera... just out of curiousity, where did you find how much they were paid?
  12. by   Stargazer
    Yeah, do you have a cite for that info?

    I could wax rhapsodic over my job for an extra $1500 too...
  13. by   NRSKarenRN
    When you click on the nurses statements at the website, it opens a text box that list employment location....happy job hunting.!

    Few of the RN's featured:

    Ann K. :RN Pulmonary/Critical Care and Research, Bethesda, MD

    Bonnie B.: OB/GYN unit at Forbes Regional Hospital in Monroeville, Pennsylvania

    Connie S : Alle-Kiski Medical Center, Post Anesthesia Care Unit (PACU)
    Natrona Heights, PA

    Jill Y. RN, MSN; Occupational Health, Landisville, PA

    Kathy F. RN Endoscopy Unit , Somers Point, NJ

    LeAnn T. Co-author, Chicken Soup for the Nurses Soul, Fort Collins, CO

    Even Dear Donna from Nursing Spectrum is featured!

    GO PA RN'S!!!
    Last edit by NRSKarenRN on Jan 21, '03

close