Clairol advertisement disrespects RNs?

  1. I read on another forum that Clairol have put out an advertisement for Herbal Essences shampoo that shows a nurse in uniform, learning over a patient's bed, who sees the shampoo, and ends up washing her hair, in uniform, finishing with "the usual orgasmic sigh" - the quote from the forum I copied it from.

    I have not seen the advertisement, but am concerned if this is the truth.

    I presume Clairol has a website and I'm going after them after I get confirmation of the poor taste of the advertisement.
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  2. 23 Comments

  3. by   OBNURSEHEATHER
  4. by   JNJ
    In response to my polite email to Clairol, the following was received:

    -------Original Message-------
    From: Herbal <herbal.im@pg.com>
    Sent: 03/20/03 05:41 AM
    To:
    Subject: Herbal Essences

    >
    > Thank you for contacting us.

    It was very thoughtful of you to share your opinions about an ad for
    Herbal Essences. Consumer research is an essential step in developing
    every Clairol advertising program. Depending on the product and the
    advertising plan, we conduct personal interviews, phone surveys, small
    group focus meetings, or use any number of other survey methods.
    Obviously, we hope that these efforts will give us an accurate
    evaluation of consumer response. Sometimes they don't.

    Your letter has alerted us to a possible problem. You can be sure we
    will share your comments with our advertising agency and all the
    employees who worked on that campaign. We appreciate your constructive
    criticism. Your perspective and recommendations are very important to
    us. We will include them with other consumer comments as we continue to
    monitor and evaluate Clairol advertising programs, now and in the
    future.

    Clairol Consumer Affairs Team

    My response:
    Thank you for your standard reply. I was hoping for an apology and comment that it was not your intention to portray a nurse in such an outdated, stereotypical manner. I doubt if nurses ever were as your ad. suggested, but certainly today's nurse is an educated professional with skills in applied technology and applied psychology. This seems to be rather more than the 'work' of your advertising agency personnel would imply.

    productinfor@herbalessences.com to reach Clairol
  5. by   oramar
    That whole advertising campaign has been moronic. The nurse episode was particularly bad. I have got to the point where I change stations as soon as Herbal E shows up on screen. I said it before. They don't care why you look as long as you look.
  6. by   AHarri66
    I'm still waiting to see it. I hate those commercials in general, anyway, so I'll most likely be b*tching about it to them.
  7. by   welnet66
    Thanks JNJ for the nudge. Those Clairol commercials are unbearable but their recent one with the nurse stealing a patient's shampoo, sneaking a quick hair wash and moaning in ecstasy in the bathroom is no doubt degrading. Clairol will be hearing from me too.
  8. by   CHICKTOEAGLE
    I ripped off an email to Clairol stating how offensive this ad portrayed my profession.This is a way we can be pro active...attack the wallets of the company morans who come up with these ideas. CHICK
  9. by   Tilleycs
    Can someone name me a profession that HAS (or even CAN) be accurately portrayed in a 30-second commercial that's not even about the profession???
  10. by   LaVorneRN
    You know, I have always hated those commercials (explain it to your kids all that moanin and groanin) but when I first saw that one in question, I was immediately offended. I felt like I had to defend my new profession to whoever was in the room. It IS tacky and insulting to an honorable, respectable, damn-hard profession. I applaud those who wrote to Clairol.
  11. by   rreed
    I wrote to the e-mail address and added my 2 cents worth.

    Rachel






    my web page

    friends in Sydney
  12. by   cargal
    Originally posted by oramar
    That whole advertising campaign has been moronic. The nurse episode was particularly bad. I have got to the point where I change stations as soon as Herbal E shows up on screen. I said it before. They don't care why you look as long as you look.
    My sentiments exactly. Hello oramar!
  13. by   sjoe
    What ever happened to having a sense of humor?

    Oh, I forgot. That was before people started taking themselves so seriously and demanding political correctness on the part of others while they wallowed in self-righteous indignation.
  14. by   P_RN
    That commercial is just plain STUPID! All those spots with the moaners and groaners make me want to hurl! What happened to shampooing your hair because you like it clean?

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