Clairol advertisement disrespects RNs?

OBNURSEHEATHER · Mar 18, 2003

There are already 2 threads dedicated to this.

https://allnurses.com/forums/showthread.php?s=&threadid=33157&highlight=clairol

and

https://allnurses.com/forums/showthread.php?s=&threadid=32485

Heather

JNJ · Mar 20, 2003

In response to my polite email to Clairol, the following was received:

-------Original Message-------

From: Herbal

Sent: 03/20/03 05:41 AM

To:

Subject: Herbal Essences

>

> Thank you for contacting us.

It was very thoughtful of you to share your opinions about an ad for

Herbal Essences®. Consumer research is an essential step in developing

every Clairol advertising program. Depending on the product and the

advertising plan, we conduct personal interviews, phone surveys, small

group focus meetings, or use any number of other survey methods.

Obviously, we hope that these efforts will give us an accurate

evaluation of consumer response. Sometimes they don't.

Your letter has alerted us to a possible problem. You can be sure we

will share your comments with our advertising agency and all the

employees who worked on that campaign. We appreciate your constructive

criticism. Your perspective and recommendations are very important to

us. We will include them with other consumer comments as we continue to

monitor and evaluate Clairol advertising programs, now and in the

future.

Clairol Consumer Affairs Team

My response:

Thank you for your standard reply. I was hoping for an apology and comment that it was not your intention to portray a nurse in such an outdated, stereotypical manner. I doubt if nurses ever were as your ad. suggested, but certainly today's nurse is an educated professional with skills in applied technology and applied psychology. This seems to be rather more than the 'work' of your advertising agency personnel would imply.

[email protected] to reach Clairol

oramar · Mar 20, 2003

That whole advertising campaign has been moronic. The nurse episode was particularly bad. I have got to the point where I change stations as soon as Herbal E shows up on screen. I said it before. They don't care why you look as long as you look.

AHarri66, BSN, RN · Mar 20, 2003

I'm still waiting to see it. I hate those commercials in general, anyway, so I'll most likely be b*tching about it to them.

welnet66 · Mar 21, 2003

Thanks JNJ for the nudge. Those Clairol commercials are unbearable but their recent one with the nurse stealing a patient's shampoo, sneaking a quick hair wash and moaning in ecstasy in the bathroom is no doubt degrading. Clairol will be hearing from me too.

CHICKTOEAGLE · Mar 21, 2003

I ripped off an email to Clairol stating how offensive this ad portrayed my profession.This is a way we can be pro active...attack the wallets of the company morans who come up with these ideas. CHICK

Tilleycs · Mar 21, 2003

Can someone name me a profession that HAS (or even CAN) be accurately portrayed in a 30-second commercial that's not even about the profession???

LaVorneRN · Mar 25, 2003

You know, I have always hated those commercials (explain it to your kids all that moanin and groanin) but when I first saw that one in question, I was immediately offended. I felt like I had to defend my new profession to whoever was in the room. It IS tacky and insulting to an honorable, respectable, damn-hard profession. I applaud those who wrote to Clairol.

rreed · Mar 25, 2003

I wrote to the e-mail address and added my 2 cents worth.

Rachel

my web page

friends in Sydney

cargal · Mar 25, 2003

Originally posted by oramar
That whole advertising campaign has been moronic. The nurse episode was particularly bad. I have got to the point where I change stations as soon as Herbal E shows up on screen. I said it before. They don't care why you look as long as you look.

My sentiments exactly. Hello oramar!

sjoe · Mar 25, 2003

What ever happened to having a sense of humor?

Oh, I forgot. That was before people started taking themselves so seriously and demanding political correctness on the part of others while they wallowed in self-righteous indignation.