allnurses.com "toe tag" advertisement

  1. Now that the October issue of RN Magazine (supplement) is being delivered, I Just thought I would open a topic on what your thoughts of our magazine ad are. Like it? Love it? Hate it? Let us know what you think?

    Here is a copy of the ad, if you havent seen it or dont subscribe:

    Click here to see a full size AD view

    smaller version:



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    Brian Short
    http://allnurses.com
    It's how nurses surf the web!

    [This message has been edited by bshort (edited October 06, 2000).]
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  2. 23 Comments

  3. by   Tiara
    I would assume you were going for IMPACT?
    I think you got it! With what's out there, you've got to be shocking to get the attention.
  4. by   oramar
    It makes me uncomfortable, perhaps that is your intent, if you wanted people to squirm a little and sit up and take notice you have succeded. By the way, is there any chance of us seeing your sites honorable mention in the magazine.
  5. by   Brian
    Thanks for the feedback. We had several objectives when comming up with the ad. We wanted humor, we wanted creativeness, We wanted to stand out.

    We didnt intend to make nurses feel uncomfortable, although we thought that a few might. Sorry if we offended anyone.

    oramar, I will check into getting permission to post the content of the article where allnurses.com was highlighted in the article.

    Please feel free to leave more feedback :-)

    ------------------
    Brian Short
    http://allnurses.com
    It's how nurses surf the web!

    [This message has been edited by bshort (edited October 06, 2000).]
  6. by   randomnamees
    I loved the ad! It's about time companies start using there imagination. I though it was very clever and funny. Most ads in Nursing publications, are pretty dull boring.

    Most of the nurses I showed the ad too, were cracking up laughing. Hope to see more clever ads allnurses.com!
  7. by   jparkinsonrn
    Loved it!!! I showed it around and got NO NEGATIVE FEEDBACK, from nurses.

    I appreciate the site for both content and as a source to communicate with other nurses.

    nice job!!!
  8. by   Zee_RN
    I think its a perfect fit for the sometimes warped sense of humor we nurses have.
  9. by   Brian
    Thanks for the feedback everyone! I am glad that it made many of you laugh, that was the purpose! After all, humor is good medicine, right?

    ------------------
    Brian Short
    http://allnurses.com
    It's how nurses surf the web!

    [This message has been edited by bshort (edited October 11, 2000).]
  10. by   braall
    Love it, picture says a thousand words.Keep up the good work!
  11. by   leslie :-D
    Dear Mr. B. Short,

    I don't understand it. Stop what????
  12. by   PPL
    It's as simple as black and white! People either love it or hate it. I LOVED it!
  13. by   dazedandconfused
    Love it... Don't change a thing
  14. by   leslie :-D
    PPL-

    I loved it too...tremendous impact. I'm just not sure what I'm loving or why.

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