"Get a load of this"

  1. I found this on the Spectrum nursing bulletin board:

    http://tampabay.bcentral.com/tampaba...4/tidbits.html
    Tampa General Hospital wants nurses, offers doctors

    Tampa General Hospital may think sex sells, but nurses say they aren't buying.

    The hospital's new ad campaign insinuates nurses view their jobs as a way to meet doctors. But some nurses are shocked by the recruitment strategy, which comes as hospitals wrestle with a national nursing shortage.

    Nurses are calling the ad demeaning and unprofessional, and say it promotes a stereotype they've fought against for years.

    "It's insulting to both nurses and physicians," said Willa Fuller, director of member services and public relations for the Florida Nurses Association.

    "RNs! Don't Miss This Opportunity to Meet 600 Doctors In Training!" announces the ad that appeared in the Dec. 6-12 edition of the Weekly Planet.

    "This ad is actually very disappointing," said Dr. Pat Quigley, president of FNA. "We make every effort to promote professional practice environments. I would hope that Tampa General would target their recruitment efforts to known facts that attract nurses."

    Quigley expects the ad, which also features a hunky doctor, will turn off potential job candidates.

    "I think they'll be insulted and then laugh and joke at it," she said.

    TGH spokesman John Dunn did not return a phone call seeking comment.


    (You can give them a piece of your mind by emailing the hospital at this site:

    http://www.tgh.org/common/tgh_email.htm
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  2. 27 Comments

  3. by   thisnurse
    i laughed at it before i had a chance to get insulted. thats just what i WANT to do...meet DOCTORS...lol
    what insults me is that someone(s) actually got paid for creating and implementing that campaign.
  4. by   december
    Hope some of you all email the hospital about this advertisement. It's kind of repulsive, isn't it?
  5. by   P_RN
    But did you see they have "Lift Team Technicians"

    (Four 10-hr. days: 7am-5:30 or 10am-8:30pm, weekends 8:30am-7:30pm) Graduate of accredited Nursing Asst. or Med. Asst. program; 2 yrs. experience in direct patient care; exper. with complex/dependent patient lifts/transfers, exper. w/patient-lifting equipment preferred; must meet criteria of Functional Capacity evaluation. Extensive physical requirements, e.g., ability to position patients up to 350 lbs., and occasionally heavier, as well as pushing equipment up to 350 lbs, or more; inquire further details at time of interview.
    They actually state how much lifting nurses do every day. Might want to keep this description in case one of you get your back hurt!

    It might be worth having to MEET one of their 600 docs NOT to have to lift!!!!!
  6. by   P_RN
    Oh and I did e-mail them.

    "By now I assume you have received numerous comments about your nurse recruitment advertisement faux pas.

    You may add my displeasure to the number. I sincerely hope you got your money back from the idiot that proposed it to you."
  7. by   Mijourney
    Hi. Well, this article just proves my point about the level of exploitation of nurses. Now, even the doctors are not immune. I didn't see a quote from the medical director of the hospital in response to this. Wonder also if the hospital board voted unanimously for the ad, or if they knew about it. I would like to know more about the PR or communications staff of that hospital. Are they outside contractors?
  8. by   prmenrs
    I'll bet the doc's wives and the female docs are just wild about the ads, too.

    What idiots!
  9. by   kennedyj
    SOUNDS GOOD , Where do I sign up!!
  10. by   Spidey's mom
    Very funny ad but all too true at my little hospital. Lots of interaction between docs and nurses. I do not understand how you can continue to work professionally with someone after being intimate with him/her (some are married) and knowing that your co-worker has also been with the same person. Doesn't say much for self-esteem. Sometimes we are our own worst enemies.
  11. by   DIPLOMATICRN4HIRE
    I wonder if the advertising company knows that Nurses meet A$$holes everyday on and off the job? No need to advertise them , word of mouth lets us know whom it is for that day.
    Zoe
  12. by   dianthe1013
    ::gasp!!::

    Unbelievable. Why don't they just skywrite something like, "Forget your patient load, there's a hunky doc waiting to be serviced in the linen closet!!"

    Good grief.

    So, yes, I wrote them. Mostly because, like P_RN, I am wondering where they found the socially inept, unprofessional jackass who thought this a good idea.

    "I just saw a write-up for your new RN recruitment campaign in The Business Journal. I am appalled that you paid someone good money to conceive - not to mention implement - that advertisement. How many inservices is Tampa General Hospital planning to host concerning proper workplace behavior and sexual harassment issues?

    I realize the nursing shortage is particularly severe in central Florida, but you will win no new hires by turning your facility into a 900-bed meat market. Actually, let me rephrase that; you may win new hires with this enticement, but I would hesitate to label them necessarily desirable staff."

    I am still just shaking my head in disbelief.

    Donna
  13. by   Nurse Ratched
    Hey all,

    Before we deluge these folks - this post is a year old (which I didn't notice right away, so I thought others might not either.) It's still stupid a year later, but I'm sure they know by now lol.
  14. by   Mama Val
    Well my husband read it and he's intrested in the job...
    Where can HE sign up??

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