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Just last night while trying to stay awake at work I was reading about choosing names. Here are some of the tips they gave; start by listing all the advantages your biz will offer then zero in on the one that will give you a unique identity. Use a thesaurus for a list of adjectives that describe the benefits of your biz. Try different words in different combinations. Remember your are creating a brand. The name should stress your biz, create brand awareness and be memorable. Unless you have megabucks and then the name can be quirky like "starbucks or xerox". Good luck. P.S. I personally like skin esteem.