All good info on heelsticks ya'll. I too had to learn from experience and it certainly does get easier with practice and knowlege of the proper method. I had some really good teachers even though they may have been a little bit backward in their technique as they didn't use any heel warming when I first came on. Change comes hard but they caught on quickly when the new heel warmers arrived and as new people came into our unit with experience elsewhere and knowlege of the benefits of heel warmers, things gradually started to change.
I would add that if you are in a place that doesn't provide heel warmers or if you are ever in need of one and it's not handy, I have found that a clean diaper wetted with warm (just right, not too hot) water will do just as well...simply hold it baby side up under running water and it will soak it up, then wrap the baby's foot and wait your usual 5-10 mins prior to sticking. It won't get your bed wet since the outside is water proof.