Both
Actually, I'm in the process of moving up to Denver and I've been talking to nurse recruiters from 4 different hospitals in the local Downtown area. A few said don't even bother if I don't have my BSN let alone experience.
Most hospitals do mass hires two (maybe three) times per year.
I have been a medic for Florida Hospital for 5 years and have two AS degrees. One in EMS and the other in Nursing. I'm banking that this will make me more "marketable."
As far as nursing is concerend, "experience" is the key. It is only then that the doors open up and you can essentially go anywhere you please.
Hope that helps and God speed in aquiring a job my friend