You already have a website? There are a ton of sites out there that have marketing advice, however I would recommend reading a text. There is a lot of information to absorb, and to ask a more narrow question on a website requires more basic understanding first. I've read half a dozen books, and they all have some value. Perhaps the best of the bunch was Web Marketing All-In-One For Dummies. Close to 900 pages! A good way to shop for the right book is to go to Amazon and browse the reader reviews.
What is the primitive process you are talking about? And how are you going to profit from the website? While you know what it is, we can't possibly point you in the right direction without knowing ourselves. Are you marketing a service? An app? An e-book? A device?