just thought i'd let you all know we have a new logo:
updated logo 4-2-08 with yellow .com
i hope you like it!
please feel free to comment
Quote from tnbutterfly
I like that you dropped the dot com and I like the new tag line, but I liked the yellow halo. It just seemed to give it a little more of a punch and made it more recognizable as a distinctive logo.
I think the previous logo was distinctive and had a branding effect. The new logo is too generic and lacking in distinction. I don't think it's memorable.
Also, my marketing background taught me that yellow is one of the most effective colors regarding branding and memorability. Yellow 'burns' into consumers' minds more effectively. (Unless you are selling pharmaceuticals...then it's purple. Red for restaurants, etc.)
Here's an interesting article from Entrepreneur magazine:
Last edit by Multicollinearity on Mar 29, '08
: Reason: article link